Happiest Baby, Inc.

Happiest Baby is a mission-driven company dedicated to helping parents raise healthy, happy children. The company develops science-based products and content to solve everyday parenting challenges and enhance child well-being. They launched SNOO Smart Sleeper in 2016. It's a responsive bassinet that quickly soothes fussing and increases infant sleep.  SNOO is the first—and only—medical device to receive De Novo Authorized from the Food and Drug Administration (FDA) for its ability to keep sleeping babies safely on their backs. In addition, SNOO is used in 165+ top hospitals where it improves infant care and reduces nurse labor 4-5 hours/day.