Dr. Albani Ltd

Dr. Albani Ltd was born as a collaborative effort between Dr. Roberto Albani, a medical doctor based in Rome, and Odetta Albani, a business executive in London. Their shared vision was to develop a product that could alleviate the suffering of babies afflicted with colic and reflux, a condition which Dr Roberto Albani encountered regularly in his patients. With a small team and input from external consultants, they embarked on the journey of designing and prototyping their inaugural product, BabyUp. This groundbreaking product (manufactured by their Chinese partner specialised in high-end motorised baby products) recently entered pre-sale in October 2023 through the website www.albanibaby.com.

Our company's first product, BabyUp, is a Class 1 Medical Device in EU and UK (soon in USA), patented internationally and is the only product on the market which allows a baby to be placed in a position which replicates a parent's shoulder, with all the benefits derived from this position: better digestion, reduction of regurgitation and consequent colic and reflux.  It has also shown benefits for babies with breathing difficulties: bronchitis/pneumonia and for those with underdeveloped lungs (preterm babies). Additionally, the position aids in a better spinal development and encourages head control in infants.  

BabyUp rocks back and forth (replicating a parent's natural moment) and can play white noise/ a lullaby/ a heartbeat, providing even more comfort to a baby.  To extend the life of the product to 2 years BabyUp can transform into a high chair as well.  
It is a paradigm shift in the baby industry (and possibly the only real one after the introduction of the sling by Baby Bjorn decades ago).  We won the Innovation Award and a major international trade fair in Bangkok (Kind und Jugend), were nominated "top 10 groundbreaking baby product for 2024" by BabyShow Olympia London and Glamour magazine and Families magazine nominated us a top 10 essential baby products to buy.  

We have started collaborating in Europe with a few hospitals and clinics and would like to now find Health Care partners worldwide so that BabyUp can be used in neonatal wards, ICU, preterm birth care and provide the benefits we know will make a huge difference to patient outcomes.  The ability to extend this care to patient homes is also a huge plus of BabyUp.  

The Future: Dr. Albani's mission extends beyond this initial product launch. The company is committed to developing and commercializing innovative solutions aimed at alleviating distressing health conditions in infants. Our overarching goal is to enhance the well-being and health of babies while potentially reducing the need for medication and medical interventions. We realise that babies will not be the only ones who will benefit from our focus on their wellbeing.  We believe that just because things have been done a certain way for so long, does not mean they should continue to be done that way.  Our aspiration is that parents can go about their day without having to hold the baby 24/7.  As part of this development, Dr. Albani established its subsidiary, Albani Industries Portugal, in May 2023, with a focus on conducting primary research and development for new products in Portugal. Collaborations with local universities, such as Minho and Aveiro, and industrial partners in the region are instrumental in driving these efforts. Research and development for new Dr. Albani products are currently at various stages and remain a cornerstone of the company's activities.

Dr. Albani is not just another run-of-the-mill "baby product brand" like Chicco or Bugaboo. This distinction sets us apart in a highly competitive market for infant products and allows us to pursue specialized research and development funding, particularly as many of our products  will be classified as medical devices. 

As we move from being a bootstrapped startup to a revenue-generating funded company we want to prioritise a move towards more sustainable products: local production, recycled materials, rental models, refurbished units for charitable distribution.

Ultimately,  we are a purpose-driven company bringing overdue relief to babies & their parents through an ever-evolving line of unique products enabling better health and more hands-free moments. Our mission is to ensure a family's new arrival is everything they dreamed of.  We believe that just because things have been done a certain way for so long this does not mean they should continue being done that way. A single belief engrained in an immensely simple, yet powerful  concept: an opportunity that truly enhances the health of a baby, will always enrich everyone else’s life as well.